Goat story & Equa Office


Projekt: Pisarne Goat story & Equa
Location: Ljubljana, Slovenia
Client: Business, Goat story & My Equa
Year: 2018-2022
Area: 2000m2
Authors: BAAM architects
Typology: Business Space
Photo/Viz: Blaž Jamšek, BAAM arhitekti


The industrial building, a former print shop, is now occupied by a company innovating the coffee experience and creating new dimensions of hydration. The renovation of the business premises includes the ground floor with a warehouse, the first floor with offices, and the attic with communal spaces and a terrace.

We renovated the business building and freed it from all partition walls. The office perimeter, with elongated window surfaces, is reserved for workstations. Placed in the middle are spaces requiring more intimacy: toilets, auditoriums, staircases, the director's office, a print corner, an amoebic zen room, and a closed assembly room. The volumes in the middle strip are clad in raw materials: stone, concrete brick, wood-based panels, curved perforated sheet metal. These offer a counterweight to the uniformity of the perimeter with workstations. The intersection is a central common table where employees meet for coffee/water, exchanging knowledge and ideas. A series of angular volumes around the central space is interrupted by an organic amoeba, thus interpreting the industrial character of Goat and the more feminine principle of Equa.

The company encompasses design, development, advertising, and sales, as well as assembly of Goat and Equa brand products, hence departments expand or contract. Installations allow complete flexibility of workstations – to such an extent that at the completion of the office renovation, a coffee roaster was installed among the workstations, creating a sensory coffee aroma. Greenery, standalone lights, and acoustic barriers offer flexibility and privacy to desk clusters. The attic spaces are dedicated to socializing, informal meetings, the terrace, and a photo studio. The Equa and Goat brands are hinted at with the solid volume of the kitchen and dematerialized bars, connected by a mobile island and lightweight tables.

The restrained industrial aesthetic is a response to the character of the building and with its design provides a blank slate for the company's creative charge.